Новости социальных сетей: фильтры AR доступны для всех, новые макеты рекламы на Facebook и групповые сменыЗапостил On

Have you ever wondered how celebrities like Kylie Jenner create their own Instagram Story filters? Well, it’s through a platform called Spark AR and this week Facebook gave everyone access to it.

With AR (augmented reality) filters, users can customise filters any way they like. This week we also saw Facebook change their group settings and test new ad layouts. On top of this, we brought you an article walking you through exactly how to best use Instagram for your agency and your clients. Here’s the latest in social media news:

You Can Now Create Your Own Instagram Stories Filters

This week The Verge shared that

Source via Spark AR App

As part of the introduction of DIY AR filters, Instagram is experimenting with a new ‘Browse Effects’ option. This means users can use other people’s created AR filters too.

To create your own face filter, there are a few steps to take:

Source via Spark AR App
Source via Spark AR App

We recommend using the tutorial on the Spark AR website to learn how to complete each of the above steps for your AR filters. While the process may seem a little daunting to the average person if you have a designer on your team familiar with image editing and manipulating programs, setting up this platform should be quite simple!

Spark AR is a hugely useful tool which will allow you to design filters to complement your client’s brands, events, promotions and more. Think about ways you can use AR filters to ramp up excitement for things like launches and collaborations. Facebook» newsroom article>, it was explained that new tools for Facebook group admins will be making an addition too.

Admins know their communities best, and we want to empower them to run meaningful groups. That’s why we built Group Quality, which gives admins an overview of content Facebook has removed and flagged to them for most Community Standards violations. We also added a section about false news found in the group. These tools give admins more clarity about how and when we enforce our policies in their groups and gives them greater visibility into what is happening in their communities. 

report» by techcrunch> this week, the two ads will cover as follows:

  1. Users will now be able to click if they’re interested in a film
  2. The day before the opening weekend, those interested will receive a reminder, link to showtimes and ticket purchase options

In the later stages of movie promotion, how» agencies can best use instagram for them and their clients>.

In this piece, we step you through exactly how to set out your social media strategies, grow your audience sustainably, plan out your grid, make use of Instagram features, advertise and more.

You can 7-day» free trial>! You’ll be able to test all the features that Sked Social has to offer. This includes automatic Instagram, Facebook and Twitter publishing as well as the useful template manager for hashtags, Story scheduling, multiple team member invites and more! Try it out for yourself today.


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