7 твиков, чтобы увеличить коэффициент конверсии вашей целевой страницыЗапостил On


A landing page is a vital element to have on
your blog or website. Its job is to help you convert your readers to leads and,
eventually, customers.

Setting up a landing page is the easy part.
Getting this to have a high conversion rate…that’s a different story
altogether.

The overwhelming amount of online content
published every day, combined with the ever-changing ways how customers decide
what to buy, has made getting the right traffic to visit your blog more
challenging.

Add to that is the reality that will convert
into leads and customers.

So, rather than hustling to get more content published and promoting them like there’s no tomorrow, what you should be focusing on is improving your landing page’s conversion rate.

Why is it important to prioritize
conversion rate optimization?

Having a 1% landing page conversion rate may
look pathetic, at first…

…until you shift your perspective.

The fact that you got this 1% is that people
are visiting your blog and are liking what you see.

What does is to get
more of these people already visiting your site to do what you want them
to. 

That’s why brands that practice conversion
rate optimization makes more money and cut back their cost per acquisition
costs by half.

The best part?

Conversion rate optimization is a fairly new
strategy, so not very many bloggers—even marketers—are using this.

Source

That said, here are seven ways how to amplify
your landing page’s conversion rates to grow your email list and generate more
income through your blog.

1. Craft a compelling Call-to-Action button

Your Call-to-Action (CTA) button is the most
critical part of your landing page because it’s what’s going to give your
visitors a reason to take action.

When writing your CTA button’s message, don’t
just tell your visitors what to do. Tell them what they’re going to get. Not
only will this make your CTA button more specific, but it’ll also give them the
gist of the copy of your landing page.

The length of your CTA button’s message also
matters. to use between two and
five words in your CTA button like what H&M uses in their newsletters:

The CTA button’s design also matters. The
color should make it stand out enough to quickly catch your visitor’s
attention, but subtle enough so that it doesn’t distract them from reading your
copy.

At the same time, you’d want your CTA button
to be large so that it’s easy for your visitors to click whether they’re
viewing your landing page on their laptop or smartphone.

2. Use text CTAs within your blog post

Your visitors have grown so accustomed to
seeing image banners that they’ve now started skipping any image offering
something, even if it’s a free offer. Nielsen Group calls this “,” and it’s apparent in the
heatmap results of this web page:

Source

Now that doesn’t mean you should ditch using
these banners altogether because they can still convert a few of your visitors.

However, if you want to get more visitors to
convert, sprinkle text CTA links within your blog post.

This has been ever since
they discovered that 93% of their blog readers click on text CTA links while
only 6% clicked on the CTA banner.

Source

The reason why this works is that text CTA
links blend more seamlessly with the rest of your blog post because it looks
like another subheading, making it less likely for your readers to skip it.

Tools like have a scroll map feature that’ll
show you which sections of your blog posts do your readers stop scrolling and
start reading.

Source

These are the prime areas where to include
your text CTA links.

3. Improve your landing page’s loading speed

Ideally, your landing page should take to load. Any longer
than this and your visitors will leave.

tool can help you
see how fast your landing page is loading. It’ll also give you a list of issues
within your landing page and, more importantly, suggestions on how to fix these
to boost your landing page’s loading speed.

4. Use landing page templates that are functional and visually appealing

Have you ever gotten turned off by a landing
page, but can’t seem to put the finger on what exactly made you feel that way?

Chances are, it’s got something to do with the
landing page’s design.

That’s because
your visitor’s decision-making process.

And that’s the reason why your landing page
isn’t converting as many visitors as you’d like, despite having all a
spectacular copy and all the critical elements in place.

You don’t have to be an expert graphic
designer or web developer to have a visually appealing landing page. You can
find lots of that you can use.

When designing the layout of your landing
page, a clean layout with lots of white space works best because it helps your
copy and CTA button stand out.

5. Share your USP in your
headline.

That stands for your .

More than telling your readers what sets you
apart from others in your niche, your USP explains how you can help them solve
their most pressing problems.

You can do some research on . Here, you’ll not only learn
about their dreams and struggles, but you can also pick up the words they use
to describe these in your USP.

This is what Uber did when sharing its USP on
this landing page.

6. Focus your copy on your customer

When your target audience search online,
they’re looking to solve their problems — not someone else’s.

So, when they visit your landing page, and
they read through the copy, the only question they want answered is,
“what’s in it for me?”

That’s why you’ll need to have a well-crafted
buyer persona or avatar. This will give you an insight into what are the things
that are keeping your target audience up at night and the goals they want to
achieve.

Your buyer persona will also give you an
insight into what information they want to know, how they want it presented,
and even in what order.

If you don’t have a buyer persona or avatar
for your blog yet, you can quickly create one using an .

7. Match your opt-in forms with your offer

Landing page forms have one sole purpose: to
help you collect your visitor’s contact details. Without this, you won’t be
able to connect and build a relationship with your visitors, and eventually
convince them to buy.

The mistake many bloggers and marketers make
is including a form that asks a lot of information.

Your target audience is very protective of
their contact details. They would only give out their details when they’re
convinced that they get in exchange is worth divulging this information.

So if you want to increase your landing page’s
conversion rates, you have to make sure that the value of what you’re offering
should justify the amount of information you’re asking from your visitors.

If you’re landing page is offering an ebook or
a training video, asking for their name and their email address should suffice in Amy Porterfield’s website.

On the other hand, if you’re offering a free
product demonstration and you’re targeting B2B businesses, then it’s perfectly
understandable to ask for more details like their job title and their phone
number.

If you need a lot of details, make this less
intimidating by auto-filling the long form with your lead’s contact details landing page from Salesforce.

At the core of the seven different tips shared
here is your target market. Things like search engine optimization can affect
your conversion rates. However, in the end, it’s the people that visit your
site—not Google—that will download your content offer, register for your
webinar, or buy your products.

Get to know who’s your target market.
Understand their pain points and dreams. Learn what words resonate most with
them. These are what’s going to help you write an eye-catchy headline, a copy
they can relate with, and a call-to-action that’ll get them to take action.

Above all, make the process easy for them.
Have a clean and uncluttered landing page design and don’t scare them away with
a lengthy and intimidating form.

The tips shared here aren’t a magic formula that’ll boost your conversion rates overnight. However, stay consistent with this, you’ll begin to notice a positive change in both your analytics and revenue.

Related posts:

Related

Прочее

Добавить комментарий

Ваш e-mail не будет опубликован. Обязательные поля помечены *