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The truth is that
even professional email marketers make mistakes from time to time. What’s
important is that you learn from them so you can be more effective down the
line.

In this post, you’ll learn some of the common mistakes marketers make when building their email lists.

Building an email
list is just one part of a solid lead generation strategy. We suggest that you
check this post on the if you wish to learn
more.

With that out of
the way, let’s jump right in.

Here are the 7
common email list building mistakes that marketers often make.

1.
Marketers Try to Buy Email Subscribers

Instead of , some marketers resort to buying their lists from vendors. And we get it. It takes time to build a sizeable list for email marketing. Buying emails seems like a faster solution.

You’ll find many who would offer you
email leads for a price.

However:

It’s not a good
long-term solution. The people behind the emails you buy will likely not have
heard of you. And they are probably not interested in whatever you have to
offer. The emails you’ll send them will be nothing more than spam to their
recipients.

Nobody likes
unsolicited emails.

2.
Marketers Ask Too Many Questions

People will
gladly sign up for your list in exchange for something they want. You promise
to send an informative e-book, newsletter, or other special offers? Interested
parties will hand over their information in a heartbeat.

But:

Don’t make them
fill out long forms. And you definitely don’t ask for information that you
yourself wouldn’t hand over to a stranger.

Go take their
name and email address. Asking for anything more will only raise the user’s
suspicion.

3.
Marketers Don’t Invest in a Landing Page

A will encourage users to sign up.

But what is a
good landing page to begin with?

It’s a dedicated
page with one purpose in mind: To get people to take action. In our case, it’s
to sign up for a webinar, a free tutorial, or any other asset or event your
audience might find interest in.

And in exchange,
they will give you their email address.

Neil Patel has a dedicated page for

4.
Marketers Are Not Using a Content Upgrade

What is a content
upgrade?

These are tools
that you add on top of the content you’re providing your audience. Imagine you
have blog posts on how much replacing carpets cost in your city. You can also
provide a calculator that will compute carpet replacements costs based on how
big a room is.

WordPress users
will find plugins that help create pop-up forms with integrated content upgrade
features in this helpful .

5.
Marketers Don’t Send Welcome Emails

Don’t stop when
you get a user’s email address. Immediately follow up with a welcome email.

Your want to
thank your lead for signing up and give a preview of what they can expect from
here on out.

This also helps
ease them into your email cycle. If they start receiving marketing copy, they
may unsubscribe from your list immediately. But by sending a welcome email
first, they would know what to expect moving forward.

Shopify has a
compilation of the including this one from
Huckberry.

6.  Marketers Have Weak Call-to-Action Buttons

That line of text
or button that tells customers what they should do next. You may not realize it
but it does play an important role in your lead generation campaign.

The right
combination of words can have people giving out their email addresses or
ignoring you completely.

Instead of a
generic “Sign Up” or “Click Here to Subscribe”, how about getting more
specific. If your newsletters deliver valuable SEO advice, then how about using
a call-to-action button like “Improve Your SERP Rankings Today” or something
similar.

7.
Marketers Make It About Themselves

Perhaps the
biggest mistake there is in lead generation, marketers tend to make it all
about themselves.

What you should be thinking of first is your audience. What are they getting in exchange for giving out their email?

Go ask yourself the following questions:

Am I being too aggressive with my emails?Am I not delivering any valuable information?Are my freebies really making a difference?Should I be sending more or fewer emails?Am I giving my subscribers what I’ve promised?Are my emails too focused on the products I’m selling?What sort of information do my subscribers need?Answering these questions could lead you to provide more powerful and effective emails. And in turn, it will give your potential customers better reasons to give you their emails.

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