You crank out blog post after blog post.
And still – nobody seems to value the content you publish.
You know your stuff but you haven’t made a name for yourself (yet).
You need to establish your credibility but you don’t know how.
Here’s the good news:
This problem is totally fixable. In this post you’ll discover smart trust indicators and how to use them to establish your credibility.
As a result, you’ll get more traffic, email subscribers, shares, opportunities, and sales.
Let’s dive right in:
Trust indicators and social proof: what’s the deal?
The importance of trust indicators ultimately boils down to a psychological concept known as social proof.
But there are plenty of other places to display these logos.
You could add them to your sidebar, footer, about page, service pages, opt-in forms, or landing pages.
Now, it’s important that I point out that there are types of logos to avoid using. An example would be logos of software/tools you use for your blog – these should be avoided because it makes out these companies endorse you, when they don’t.
The best way to get started would be to write guest posts for other blogs in your niche. The larger and more influential, the better.
You should also check out HARO – a service which allows you to answer queries for journalists. This is how I was featured in CIO, HuffPost, and a few other big sites.
2. Industry accreditations
Industry accreditations don’t exist for every niche but it’s worth considering because they will go a long way towards establishing your credibility.
In the marketing space, a good example is the HubSpot inbound marketing certification.
Lily Ugbaja offers writing services through her blog and displays the accreditation as a way to establish trust with potential clients:
These can also be displayed anywhere else on your site that it’s relevant – homepages, about pages, sidebars, footers, etc.
3. Industry awards
Have you won any awards for your blog? If so, you should definitely let the world know.
This award offers an extra reason for people to read Tamsyn’s blog.
A quick way to find these types of awards would be to search Google for: “[your niche] blog awards”
Testimonials are another popular trust indicator that you should definitely use where possible.
And they typically come from two main types of people:
For example, I include three testimonials on the homepage of Blogging Wizard:
The important thing to consider with testimonials is that you need to make them look as trustworthy as possible. Some people, unfortunately, make testimonials up (not cool!) so, by including names, websites, and photos you can create a better impression.
You can take things further by embedding tweets as testimonials because it makes it easy for people to verify those comments.
What if you don’t have any testimonials? You can get in touch with your contacts, ask your readers, etc.
And if you use WordPress, you’ll find that there are plugins which can partially automate the process of collecting testimonials. A good example is